EUROPEAN HEALTH PREVENTION DAY 2019
Wiesbaden November 20, 2019: On November 18 and 19, 2019 more than 130 experts and international speakers from 25 countries discussed topics related to the marketing of health travel in Wiesbaden during the European Health Prevention Day. Following an invitation of the city of Wiesbaden, the event organized by the international quality association QUHEP e.V. took place in Wiesbaden's town hall and Mayor Dr. Oliver Frank was more than pleased to welcome QUHEP e.V. again in the state capital for a successful conference.
This years focus was on Health and Travel - Markets and Opportunities. With lectures from Prof. Karl Born ("Borns bissige Bemerkungen” column for the tourism industry since 2001) and Dr. Günter Danner the participants were taken on a journey to the year 2030 discussing future strategies and opportunities especially in Health Tourism. Prof. Hanjo Allinger from TH Deggendorf gave an overview of important EU regulations on cross-border healthcare and their implications for healthcare providers. With Claudia Wagner (CEO Fit Gesellschaft für gesundes Reisen mbH, Frankfurt), Alexander Dik (CEO Spa Travel GmbH, Griesheim) and Tatiana Sokolov (CEO Medical Tour, Moscow) three well known tour operators from Europe gave insights in future trends and challenges in health travel from their perspective. Katja Heiderich (Management Bad Nauheim City ) and Deddo Lehmann (Managing Director and Spa Director of the Eisenmoorbad Bad Schmiedeberg-Kur-Gmbh) QUHEP, two representatives of successful Health Destinations in Germany shared their knowledge and experiences in Marketing of Health Destinations. In this content Bad Pyrmont as the first spa town received the international quality label "European Health Destination" by EuropeSpa and chairman Joachim Lieber handed over the official certificate in an awarding ceremony to Spa Director Dr. Maik Fischer. With Prof. Dr. Razumov (President of the National Kurort Association, Russian Federation) QUHEP e.V. had invited an expert highly respected in Russia and on an international level talking about health prevention with local remedies in Russia and cooperation possibilities between Russian and European providers. In an especially organized awarding ceremony 3 Russian hotels were awarded with the EuropeSpa med quality seal as well as one Medical Spa facility in Kazakhstan.
An important result of the SPArlament moderated by Csilla Mezösi (European Spa Association, Brussel) about opportunities for Transnational Cooperations with international representatives in the field of Health Travel like Claude Eugene Bouvier (Managing Director CNETh), Brigitte Goertz-Meissner (President of the German Spas Association) and Martin Plachy (CEO at the ROYAL SPA Hotel Group Prague) was that international health tourism in the future needs more transparency in the price-performance ratio and equal quality standard. On the topic of Occupational Health Management the health insurance company IKK Südwest and one of the largest insurers R+V Versicherung in Germany gave an important insight in Health Management as a future market.
For the first time a "Health Tourism" workshop for travel agencies was offered during the conference in cooperation with Fit-Reisen and Spa Travel with a total of 20 participants. The aim of the workshop was to define the challenges in the distribution of health travel products and to develop marketing solutions. The participants highly appreciated the inputs and opportunity for networking.
ESPA President Thierry Dubois thanked Managing Director Kurt von Storch and his team for the organization and emphasized the great importance of QUHEP as a quality institution in international health tourism. Joachim Lieber Chairman und Dr. Kurt von Storch, Managing Director and organizer of the European Health Prevention Day, were delighted with the results of the conference and the commitment of the participants.